SEO, also known as ‘organic results‘ are determined by algorithms and are based on the merits of each site.
SEO stands for ‘Search Engine Optimisation’ it is basically (Google, Yahoo, Bing etc.) any search engine the facilitates the process of obtaining relevant and applicable websites for uses. Such engines will search for keywords or characters mentioned by the user and use this in order to search the database for relevant links and finally provide the more appropriate websites – generally saving us lot of time and ensuring us ease. This method does however put a lot of pressure on websites to ensure they remain relevant, up-to-date and continue to adapt to trends and evolution.
I myself, like a majority of internet users who won’t go past the first five listings on a search engine results page and who most definitely don’t scroll past the second page when considering what website to choose from, make it excessively competitive for the remaining search result pages to have any online presence or visibility. I mean evidently, once a search engine result grabs our attention, the logical next step for us users is to click through the website to get additional information and take on same kind of action – such as making a purchase, getting information or linking to friends etc.(LeverageMarketing, 2018).
With statistics like these its much easier to comprehend why companies put in so much time and effort into paid advertising. Sometimes it may seem like the only way to reach out.
So what are the advantages of paid advertising?
An Article written by Adam Meikle states that there are 4 benefits, these include;
- Fast results
- Ads are affordable and measurable
- More specific and granular targeting
- and the ability to broadcast messages across a number of platforms
So you’re probably wondering which method is the best?
Funnily, enough both are good and both are advantageous and it is even more beneficial for a company to run both simultaneously to ensure faster and better results. Below is a graph that indicates how paid-organic integrated campaigns work!
So at the end of the day it really comes down to the company and the type of results their after. Knowing whats best for the company and the customer and knowing how to do so, will only induce a more effective overall marketing strategy that can only guarantee excellent outcomes!
Thanks for reading, hope you enjoyed! Please leave a comment! 🙂